5 Tips to Maximize Selling your Home in the Winter | Marka Soleil & LIVV OKanagan

Dated: January 2 2020

Views: 316

Boost your selling potential in the winter with these 5 tips

Selling in the winter is not as bad as most people think. With a lot of home sellers taking their properties off the market for the winter months, you can have a better chance to sell with less inventory out there. December seems to see a spike in sales and that's because anyone buying in the winter is more serious. 

1. Don't avoid winter showings. PERIOD.

The reason your home is listed for sale, is to have it sold! Do not say no to showings unless you absolutley have to.  We had a few instances of cancellations because of snowy driveways and we never ended up going back. Buyers are serious if they are going to see your home in a snow storm so get it ready.

2. Don’t let the weather affect your showings

If it's nowing or just right after a huge snow fall, and you have showings booked for your home you must have motivated buyers to go out in that weather! Don’t make it even more of a chore for them, be sure to shovel your drive or walkway so that the first impression is a clean and accessible entry. Buyers have been known to turn away, rather than hike to the doorway in knee deep snow and risk snow in their shoes, wet pants, and wet socks.

3. Make the interior cozy

Remember, buyers are usually viewing more than one home at a time, and thus traveling around and running in and out of cars or up and down elevators in condos. Typically, they will be dressed for the great outdoors, so although having the heat way up is great for lounging on the couch, it can be unbearable for visiting buyers. Be sure to monitor the temperature of the entire house and set it appropriately. 

4. Get Buyers into the Light

The winter months also mean shorter days and less natural light. Ideally book showings before 4:00 pm but be sure to have adequate lighting in every room. Dark rooms are depressing when coming in from the cold. Keep it bright in the winter. Some may object for energy saving reasons, but it is best to leave all the lights on before showings and keep all blinds up. This allows you to set the mood lighting, and saves the buyers fumbling for light switches.  Remember first impressions.  Try to make your home a sanctuary from the cold.

5. Preparation and presentation

Be sure to prepare for those wet and snowy shoes and boots. I have had to go back into homes these past few days to clean the mud and sluch off the floors. No one likes having snow and dirt tracked around their home by shoes or wet socks, just as no one enjoys having wet socks and dodging puddles in the doorway.  Be sure to put out a “Please remove shoes” sign. Place an absorbent mat to protect the flooring or be sure to have a shoe tray or appropriate storage area for the visiting shoes, not only to avoid the puddles but to show off the organization of your home. Buyers will appreciate that you took the time to prepare.  Apply this also to winter jackets, hats and scarves. Show functioning and organization by thoughtfully arranged set ups, don’t just have outerwear exploding out of closets or thrown all over the floor.

Happy Selling!


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Marika Soleil

Real estate is my passion and getting results for my clients is a necessity. I have spent the last 15 years perfecting my approach as a real estate agent, and I know what works. I research. I create. ....

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